Case: rebranding a massage therapist — from overwork to a premium brand
Before rebranding:
The client came with a situation familiar to many specialists:
— 80% of the time was taken up by work, constant sessions without a noticeable increase in income.
— The design was templated, “from Canva”, without identity and meaning.
— Clients did not understand his approach, so they came mainly for low checks, not feeling the value of his services.
After a complete rebranding:
— Reduced the amount of work to 20–30% of the time.
— Increased checks by 2–3 times.
— Attracts premium customers who understand its value.
— Has a strong, recognizable premium visual, which greatly simplifies promotion and attracting new customers
DESIGN beFORe:
The pre-rebrand design looks cheap and doesn't attract premium customers
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What we did:
1. Analytics and strategy
Identified the goal that the design should fulfill. Created positioning, analyzed the uniqueness of the approach and the target audience. Thought out the overall brand concept.
2. Design development
Everything that was needed to fulfill business goals was developed. All branding: premium printing, templates for social networks, website,
3. Launch
Found a high place printing, controlled the quality. Branding is currently working for the client
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Result
Today, the client has a premium, recognizable personal brand that fully reflects his philosophy and approach to work.
His schedule is no longer drawn out, he is engaged in massage only 20-30% of the time, the rest: life, development and balance.
After rebranding, he gets a high-level client, and the cost of a session has increased by 2 times. Now the minimum price per session is 180 €.
His new design works as a system: builds trust, reflects expertise and attracts "his" audience. Thus, it simplifies sales
Do you want successful results?
If you really want and intend to scale or launch a project from scratch at a strong level, fill out the form
As an art director, I will provide brand audit on which direction to move in so that your brand immediately looks professional and the visuals meet your business goals,
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