RELIQUE. How we transform creative ideas into premium niche brands
Before:
The client came up with a unique idea for 1900s-style lingerie: each collection represents a different decade.
There was a strong business concept, but no clear vision for the brand design, only a rough vibe. It wasn't clear which design would attract the right customers.
After:
We established the brand's character and, based on it, created an authentic identity that can be easily adapted for future collections.
Brand now looks like a leader in its niche and is ready to deliver tangible business results.
The client received a brand book with a marketing component, which helps delegate tasks to contractors and marketers, build effective promotion strategies, and attract premium customers.
Сlient request:
A client approached me with a unique idea for a lingerie brand called "Relique." She was working with a designer for the first time and wanted a visual identity that would accurately convey 20th-century style with a royal vibe and be relatable to her audience. The idea was strong, but the visual vision wasn't precise. It was important to create a design that would be scalable, build recognition, and be super-effective, as Relique's clients are aesthetically inclined.
Project goal: create an authentic identity that would convey the essence of the business idea, differentiate the brand from competitors, serve as the foundation for future collections and marketing strategies, and allow the client to attract customers who are ready to buy all her merchandise.
What we did:
The stages of branding that lead to success:
Detailed brief
– discussed the brand concept, aesthetics, and character
– defined the target audience and their values
In-depth analysis and mood board
– studied the audience, competitors, niche, and historical sources of inspiration
– created a precise mood board for the logo and identity
– selected a direction that best conveys the premium character of the brand
Design creation
– developed several logo and visual design options
– prepared print and packaging
– approved the final version to ensure the brand's vibe was perfectly captured
– consulted the client on design choices to ensure the brand had the character that would meet the client's goals
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Result
The brand received:
✔ premium, authentic visuals
✔ a system that can be scaled for years
✔ branding that reduces competition in the niche
✔ a ready-made base for marketing and promotion
✔ clear positioning
And most importantly, the brand already looks like a leader in its premium niche
Do you want successful results?
If you really want and intend to scale or launch a project from scratch at a strong level, fill out the form
As an art director, I will provide brand audit on which direction to move in so that your brand immediately looks professional and the visuals meet your business goals,
Send the form, you will be contacted and consulted.